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Hustlers Ushers in a New Period of Vintage Clothing - TheStranger.com

MadamFannie Nisan 05, 2021

Hustlers Ushers in a New Period of Vintage Clothing - TheStranger.com

Hustlers Ushers in a New Period of Vintage Clothing - TheStranger.com

Posted: 24 Sep 2019 10:08 PM PDT

Fashion from the 2000s is about to be vintage. Get ready for the return of Juicy Couture. Images: stx films/ Illustration: Anthony Keo

Hustlers is blowing up. The new film, set in the late 2000s and early 2010s, is based on a New York magazine article about "strippers who stole from (mostly) rich, (usually) disgusting, (in their minds) pathetic men and gave to, well, themselves." It's directed by Lorene Scafaria and stars Constance Wu (Crazy Rich Asians) and Jennifer Lopez—and it's already getting Oscar buzz.

While Hustlers definitely marks a turning point for its all-star cast, it also marks a new period in fashion. As we approach 2020, we will also reach another milestone: the year 2000 as vintage. (In resale, something is vintage when it's 20 years or older. Something is "true vintage" when it's 50 years or older, and "antique" when it's over 100.) That means the fashion staples of the early 2000s, and soon the late 2000s, are about to rise in value.

Hustlers is filled with the decade's relics: low-rise jeans, velour, boots with the fur—but specifically Juicy Couture.

In one of Hustlers' pivotal scenes, J.Lo's character Ramona struts to an ATM while Lorde's "Royals" blasts in the background. The camera zooms in on her black velour hoodie: Juicy Couture. The brand's giant crown glitters as she withdraws hundreds. "We'll never be royals," sings Lorde, "let me live that fantasy." And then the cops show up.

J.Lo isn't a stranger to Juicy Couture or tracksuits—she's one of the reasons for the trend. In the 2001 music video of her remixed single "I'm Real" featuring Ja Rule, Lopez famously wears bubblegum-pink terry cloth sweat shorts with a matching hoodie. While the outfit doesn't feature a huge Juicy Couture crown, it's clear who designed it.

"This little known company Juicy sent these sweatsuits for me to chill and hang out in," Lopez reflected in an Instagram post last year. "I loved them so much I decided to wear it in the video with my throwback Adidas... It seemed fitting since the song is called 'I'm Real,' so I decided to be ME!!"


Juicy Couture, founded in the late 1990s in LA's Pacoima neighborhood, dominated 2000s fashion by throwing celebrity parties where they gave out free clothes to stars like Venus and Serena Williams. The fashion was improbable but popular: cozy sportswear made of velour with giant, gaudy lettering. It flashed the slogan "manufactured in the glamorous USA." (Ironically, new Juicy Couture is often made in Vietnam.)

Things really took off for the brand when Madonna and J.Lo started featuring the tracksuits on their tours and in their music videos. Then came Paris Hilton and Nicole Richie. Cameron Diaz. Sarah Jessica Parker. The suits became a strange unifier: middle-schoolers and their moms were wearing them. So were famous Hilton heirs. Class seemed to dissolve under Juicy's nouveau riche sweats. Truly a fantasy made of velour.

I've been thinking about which '00s-era brands we'll covet, especially considering the dominance of low-quality fast fashion during that decade, but Hustlers and J.Lo focused my attention: We can be certain that Juicy Couture is forever imprinted in the decade's DNA.

That's hot.

SU students repurpose history with luxury vintage pop-up - The Daily Orange

Posted: 24 Sep 2019 11:29 PM PDT

Faded Levi's, classic rock-and-roll apparel and strawberry-patterned pants, will all be for the taking of fashion fiends in a Syracuse University student's apartment. 

The two-day event, a fall collection hosted by "What Goes Around Comes Around" will be held on Oct. 9 and 11 at 1205 Harrison St. The event is being organized by two SU seniors, Jakob Kaplan and Jordan Zwang.  

WGACA is a vintage retail store that was founded in 1993 by SU alumni Gerard Maione and Seth Weisser. The store has since expanded to six locations including Soho, Miami and Beverly Hills.  

The current students' involvement with WGACA traces back about 30 years ago when Kaplan's father befriended Gerard Maione, one of the company's founders, during their time at SU. The two were brothers of the Delta Upsilon fraternity in Syracuse and have maintained that relationship since. Kaplan said Maione is like an uncle to him and they often see one another at family gatherings. 

During one family event, Kaplan asked Maione about becoming part of his business. When the vintage curator agreed, both Zwang and Kaplan quickly worked to a pitch a concept for Maione.  

"For the next few days, we had been working on a business plan," said Zwang. "He told us to send him something legitimate, something that we wanted to do. … We worked on that for the next few days, sent it to him, and within the next 48 hours, he told us to come to the warehouse." 

During the curation process, Zwang and Kaplan hand selected each piece at the WGACA warehouse based in New Jersey. Zwang said the two kept students' budgets in mind. They chose pieces that would attract students and avoid selling solely brands like Louis Vuitton that could be too expensive for some students. One go-to item they gravitated toward was vintage Levi's from the '60s, Zwang said.  

"We just dove into the racks and hand selected the pieces that we thought would be best for Syracuse students to purchase," Zwang said.  

The pair said they would both describe their style as "ever–changing" and added they wear what no one else is wearing. Kaplan's favorite designers include Virgil Abloh and Ricardo Tisci. Zwang said he admired designers like Kim Jones, who worked on the Louis Vuitton and Supreme clothing collection, among others — particularly smaller-name designers like Daf Orlovsky.  

Along with working with other brands and clothing, the two are also working toward creating their own clothing brand, Code of Silence — a name based off TV show "The Sopranos." The  idea was born when the two met during their time abroad in London and were influenced by European style.  

But it was in Amsterdam when the two realized they wanted  their brand to be eco-conscious. After finding out that it takes 270 gallons to create one T-shirt, Kaplan said, the two made sure to find clothing they can upcycle along with curating their own vintage clothing. The brand will also be featured at the event.  

"We upcycle, meaning that you just repurpose vintage clothing. Rather than get rid of it, we just keep using it," Zwang said. "The best vintage pieces we found were in Amsterdam."  

The duo plan on dividing the store by sections, including a sport section featuring '90s Celtics wear and a high fashion section that includes designers such as Louis Vuitton, Takashi Murakami and Comme des Garçon. Some clothing that will be featured at the event has been worn or sold before, Kaplan said. 

The event will also include two DJs, who are friends of the two shop-runners. DJ Noah Rosenberg said seeing the passion that both Kaplan and Zwang share for the project has inspired him. 

Kaplan said the two want the event to have a party vibe rather than being labeled as a pop-up shop, with Zwang adding what they ultimately want to do is create a space for the fashion community.  

"We're bringing together people who like music, and we're trying to build this community," Zwang said, "because there's never really been anything like this at Syracuse since we've been here." 

Downtown York's Redeux vintage is moving on - York Dispatch

Posted: 24 Sep 2019 09:25 AM PDT

A York native who opened a vintage clothing and furniture store in York City's growing Royal Square District will soon be taking her talents to Lancaster.

Redeux York, at 113 S. Duke St., is closing its doors permanently Sept. 29 after five years on the downtown landscape, according to the store's Facebook page.

"We're truly closing to focus on our Lancaster store, and following our careers into a larger market," reads a Tuesday, Sept. 17 Facebook post.  

Alexandra DeVoe — a founding member of the Parliament arts collective — opened the "vintage and handmade marketplace" in June 2014.

In spring of 2018, DeVoe and her husband opened a smaller second location above Prince Street Cafe, at 17 N. Prince Street, in downtown Lancaster.

"The DeVoe's have found their calling, and this has quickly turned into their vintage flagship," reads their Redeux Vintage, Lancaster Facebook page.

To clear out its York inventory, the store will have an extensive clearance sale on its final weekend, and York Facebook page is slated to become an online store.

Read or Share this story: https://www.yorkdispatch.com/story/news/2019/09/24/downtown-yorks-redeux-vintage-moving/2367591001/
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